Email marketing is still considered by marketers around the world to be the best online marketing method. If you combine that with the growing influence of social media, you can take advantage of both of these sources for even more traffic and audience engagement. Here are 5 email list building tips for social media.
Take Advantage Of Your Social Networks.
Your social media profiles are a great place to introduce people to you and your business. All social networking websites have tools that allow users to share content they like. Facebook has ‘likes’, Twitter has ‘re-tweets’, and Pinterest has ‘repins’. Using these tools, people who like your information and content can spread the word to their followers.
The Facebook Sign-up Tab.
To increase your email list building on Facebook, you can place a custom tab below your cover photo that links to your email sign up form. The email marketing software provided by AWeber has an app that can be very easily installed onto your Facebook page and it links directly to your opt in form. Another option is to install the ‘Static Iframe Tab’ where you can customise an opt in page with Facebook. You can download it for free by searching for it on Facebook.
Using Your Blog.
Bear in mind that your blog is also part of your social profile and can be used as part of your email list building strategy. Place an opt in form on your blog’s sidebar so that it is visible on each post and page to give it as much visibility as possible. You can also place opt in forms at the bottom of each post, or even in your header.
Getting Subscribers To Social Media.
To integrate your email list building strategies with social media, encourage your list members to connect with you on social media. Insert buttons that allow your readers to comment or share your content with their followers as it helps to spread your messages virally and access a wider audience. Check out the ‘Like This’ Facebook button and the ‘Tweet This’ Twitter buttons to add to your emails.
Don’t Forget Mobile.
More people read their emails and socialize online using mobile products, so make sure that everything is mobile-friendly. Typing on mobiles is more challenging than using a standard keyboard, so ensure that your email marketing software allows you to create opt in forms that are easy to fill out and that your landing pages are optimized for mobile.
As your email database grows, you will need to automate the process as it will become impossible to manage your database manually. Reliable email software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to Aweber Vs. Getresponse.