Email Marketing – It’s All About The Content

Email Marketing – It’s All About The Content

Did you know you could combine email marketing, list building and podcasting strategies? So you can work with your marketing tactics on three fronts at the same time.

I always been a fan of great content for whatever you do online, especially when you do email marketing. The hard part is to blend the good content with proper marketing. Mostly the more marketing stuff you put into it the more warning signals can trigger spam traps and your subscribers may never see your email because it ends up in the spam box.

The main purpose of a direct website link is of course to drive traffic to your website. However you need to get those links in front of people’s eye’s and email is a great way to do so if your site has not raised a spam flag.

You can also develop a podcast with information that can be accessed through your email marketing. This information should be targeted toward existing email recipients, but it also serves a secondary purpose.

You can take an excerpt from the audio file you’ve created and make it available on your website and other applicable third-party sites. This is where list building comes in. Visitors can freely access the excerpted portion of your podcast, but will need to sign up (free) to gain access to the rest of the podcast.

Developing a podcast doesn’t cost you much at all and it may be a powerful tool in your email marketing campaign. Since getting your subscribers to hear your voice and listen to solutions to their problems will help you gain trust and in the long term to create sales.

Make sure you stay on target and give your email recipient list a reason to come back. Think about it, there are millions of email marketing campaigns that are being sent. Information consumers are becoming more particular about what they want and will accept. Do not insult your recipient list with something either simply thrown together or something that is off target. Instead give them good quality content and they will follow you like you are god to them.

It could become very easy to treat your email campaign a bit like you are writing to your closest friend that you really want to help, but you need to realize the expectations are different for individuals that read and enjoy your emails or listen to your podcast. Stay disciplined in your approach to email marketing, give more than is expected and find ways to use that information to bring more potential customers on board.

 

Leave a comment