User friendly email newsletter templates work for the one who is offering the newsletter, because they are easy to learn how to use; are attractive to potential customers and clients; and are affordable.
But probably more importantly, these email newsletter templates are customer/client friendly: they have large enough fonts, use a logical organization, have a few colors to distinguish entries and headers, and have linking capabilities so the readers of the newsletter can read complete articles (as just the teaser might appear in the body of the newsletter), can go to the webmaster’s site to read the newsletter in a different format, or can visit related links (items and sites alluded to in the articles, for example).
I subscribe to numerous writers’ newsletters, as they are the best for helping us freelancers get jobs, avoid the scam artists and deadbeat clients (who take writing product and run without paying), and learn more and better ways to write, run a writing business, etc.. One of the reasons beyond these that I choose to subscribe and read the ones I do is because they (the webmasters) clearly use decent email newsletter templates. I speak of this as one who is aware of the necessities of decent email newsletter templates that have high readability, that are “user friendly”, if you will.
Let me give you some examples of newsletters that are fantastic for all of the above reasons and more. Angela Hoy puts out a newsletter every Wednesday called Writers Weekly. Moira Allen distributes http://WritingWorld.com’s newsletter for writers.
Krista Barrett issues an award-winning newsletter from Writer Gazette. Dave Copeland issues a daily newsletter for freelance writers, which one can get by visiting http://freelancewriting.com. And Dan Case offers a Writing for Dollars newsletter, which has many of the features writers seek.
And also every Wednesday, Jenna Glatzer puts out a freelance writing newsletter from her site, http://AbsoluteWrite.com. I mention Jenna’s newsletter last as she is the most engaged with her readers, always opening each and every issue with a letter discussing what she is doing, what we are doing, what the world of writers are doing. As well, Glatzer stays current with user-friendly formats.
That is, she updates the look and feel of the Absolute Write website, writer forums, and newsletter. Therefore, she seems to be constantly on the lookout for email newsletter templates that facilitate reader-needs, goals, and intentions.
Her sites and newsletters, always evolving, always progressive, have a massive following…for the reasons stated in the opening paragraphs above. May you be as oriented, well-intentioned, and successful with your own newsletters!